Sky Bet review

Sky Bet

Online sports betting site Sky Bet complements the TV broadcaster's UK sports channels, offering clients convenient ways to bet on whatever sports they may be watching. All of which can add up to more engaging entertainment. As Sky Bet's slogan says, it matters more when there's money on it! Sky Bet offers a £10 completely free bet to new betting customers - plus the opportunity to earn discounts off Sky Sports through Sky Bet's loyalty scheme. Features of the online sportsbook include:

- Online video coverage via Sky Bet Player and Sky Sports (for subscribers);
- Customers can also place bets via interactive TV and/or mobile phones;
- Regular competitions and promotions.

Read our Sky Bet review to learn more about this popular online sportsbook. Our review includes details of how to qualify for and claim Sky Bet's free welcome bet offer. Once signed up, customers can also choose to gamble online with Sky Vegas, Sky Poker and Sky Bingo, all from the same account.

» Get a £20 free bet with Sky Bet

Overall rating for Sky Bet : 8/10

Look and feel: 8/10
Range of sports betting & features: 9/10
Customer support: 8/10
Welcome offer: 8/10

Sky Bet's free bet offer


Sky Bet's welcome offer for new customers consists of a free £20 bet when you bet just £5, plus the opportunity to qualify for savings off your Sky Sports TV subscription through Sky Bet's loyalty scheme.

The first part of the free bet offer is very straightforward. Simply register for a new account online, which should only take a few minutes at most. Then bet £5 to receive a £20 free bet.

Free bets are valid for 30 days and can be used for any single or each-way market. They are non-withdrawable, with the stake excluded from any returns. They .

As we discuss in our betting directory, the nature and size of any free bet offer is only one of a number of factors to consider when choosing an online sportsbook. Whilst it may amount to less than some other bookmakers' offers, Sky Bet's £20 free bet is pleasingly simple to understand, receive and use.

Notes: terms and conditions apply - please see Sky Bet's website for details, including in case of any changes to the welcome offer described above.

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Sky Bet sports betting

Sky Bet's online sportsbook offers fixed odds betting for UK-based clients on a wide range of sports and other events (eg politics, music), including those listed below. For events that will be televised, the site aims to provide details of whichever TV channel will be covering the action, so that customers can enjoy the experience of watching events on which they may also be placing bets. To Sky Bet's credit, this information isn't limited to Sky Sports channels and Sky Bet's online player; where appropriate, the site also directs customers to televised coverage from other broadcasters like the BBC, Channel4 and Eurosport.

Horse racing Football Greyhound racing
Virtual racing Cricket Athletics
Tennis Golf Rugby League
Rugby Union Formula 1 Moto GP
Boxing US racing American football
TV & film specials MMC / UFC Cycling
Baseball Aussie Rules Darts
Winter sports Politics Gaelic games
Snooker Music specials Rallying

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Sky Bet online streaming and live betting

Thanks to the Sky Bet Player, customers have the option of viewing thousands of sports events on their computer over the course of each year. The player enables registered Sky Bet clients to watch a number of events at the same time, along with the facility for live betting (placing bets after events have started, but before they've ended). Most events are free to view, although some will require a bet to be placed in order watch the coverage. Such events are marked within the sportsbook listings.

Sky TV customers who subscribe to Sky's sports channels can also choose to watch Sky Sports coverage on their PCs.

In conjunction with At The Races and UK Racing, Sky Bet also offers customers the opportunity to watch online coverage from all 60 of the UK's horse racing courses. This service is available subject to placing at least a £5 bet on the race you wish to watch.

Sky Bet interactive and mobile

Registered Sky Bet customers with compatible equipment can also place bets via the red button when watching any Sky Sports channel. Log in details are the same as those for the Sky Bet website.

Sky Bet also has a special version of its sportsbook that has been designed and optimised for use by either WAP or mobile internet-equipped mobile phones. The mobile service features a full range of sports betting including in-play markets and both single and multiple bet types. Other facilities include making deposits and withdrawals and accessing full details of the Sky Bet account history.

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Placing bets with Sky Bet

To place bets with Sky Bet, start by selecting your preferred sport from the left hand menu (eg football). Depending on the sport, this may open up a sub menu within the left hand column (eg English, Scottish, UEFA, etc). It will also cause available betting markets to be displayed in the central area of the page.

The precise nature of the content will depend upon the sport. For example, the main football page may begin with a number of featured matches. Here, customers can select odds by checking boxes that correspond to the outcomes (with associated odds) on which they wish to place bets (eg away win, Chelsea 8/15). At the bottom of the featured events list, there are buttons for clearing all selections, betting now or adding the selections to the basket. There's also a link for switching between decimal and fractional odds (see our odds guide for help with understanding different formats of betting odds).

In the absence of any featured events - or below them if some are listed - Sky Bet will also list all other available betting coupons and/or competitions for the chosen sport or event. Having navigated to the chosen section by clicking the relevant links, bets can either be placed immediately or selections added to the basket.

The basket is located towards the top of the right hand column. With all selections made, clicking on "Bet slip" within the basket will open the full betting slip. The slip will then show all available bet types for the contents of the basket. When the basket contains more than one selection, this will include options for "multiple" bets. Entering a stake in any "stake" or "stake per line" box will add the bet to the slip and cause potential returns to be calculated and shown automatically in the betting slip's right hand column. To place the bets with Sky Bet from within the betting slip, click the "place bets" button; this is located at the very bottom (it may be necessary to scroll down to see it).

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Sky Bet payment methods

Sky Bet accepts the following payment methods: MasterCard, Visa, Visa Electron, Solo, Maestro, Visa Delta and Laser. The minimum sportsbook deposit for UK customers is £5.

Site layout and design

Sky Bet's website is styled in various shades of blue against a white central background. Navigation is generally fairly logical and straightforward.

Sky Bet help

Sky Bet's online sports betting site offers 24 hour support including via online chat, regular email (no contact form required), freephone telephone and post. There's also an online help section, the contents of which include help articles with a search facility, FAQs, video help, a glossary of betting terms and a tab containing details of options for contacting the betting support team. When writing this review, we were unable to get any of the article search resilts to display in Internet Explorer. This may have been a temporary issue, but didn't give too much cause for concern in view of the ready access to alternative support channels.

Sky Bet information

Sky Bet is operated by Bonne Terre Limited, a company that's incorporated in Alderney and licensed by the Alderney Gambling Control Commission. Bonne Terre Ltd is owned by British Sky Broadcasting Group plc (better known as Sky or Sky TV), which is listed on the London Stock Exchange and whose registered office is in Isleworth, Middlesex.

Sky Bet's customer service telephone number for UK online betting clients is 0800 072 4777.

Gamble online with Sky

In addition to placing bets online with Sky Bet, registered customers can also use the same account to play at Sky Vegas (casino), Sky Poker and Sky Bingo.

Sky Bet Bet online with Sky Bet

Interested in opening an online betting account Sky Bet? Click one of our links to be taken straight to the special account opening offer, where you can register and kick start your account with a free bet of £20. Once registered with Sky Bet, you can also place bets via Sky TV and/or by mobile phone - and also use the same account to gamble online with Sky Vegas, Sky Poker or Sky Bingo. Alternatively, to learn about other operators, click a link below to visit the relevant section of our UK online gambling directory.

Sky Bet

Online, mobile and TV betting

In addition to offering sports betting via your PC, TV and mobile phone, Sky Bet also enables you to use the same account for gambling online on casino games, poker and bingo.


More online betting

Online sports betting offers

Visit other online bookmakers from our panel to see more welcome offers and free bets for UK clients aged 18+

Bet365 Bet Victor
Ladbrokes Coral

Online betting news

UK online betting news

The following betting and gambling news headlines refer to articles from the offers blog. Click on the title to visit our news section and read these and other UK betting and gambling news articles in full:

Responsible gambling

Bet responsibly

Resources and advice features gambling sites for UK consumers aged 18+. We urge responsible attitudes and behaviour when gambling. Resources, help & info:

-'s responsible gambling guide;
- Gamble Aware - advice about gambling;
- GamCare - online, phone & counselling support;
- Gamblers Anonymous - fellowship-based help.