Ladbrokes review


One of the UK's most popular bookmakers, Ladbrokes runs an online sportsbook that's packed with online betting opportunities and extra services for UK clients. Clients who register for a new Ladbrokes betting account online can access features including:

- A huge range of betting markets spanning UK and international sports;
- Placing bets online, via digital TV, mobile phone, phone or in betting shops;
- A best odds guarantee on UK and Irish horse racing betting.

Read our Ladbrokes betting review to find out more about this popular sportsbook and how to claim up to a £100 free bet from Ladbrokes. Once registered, sports betting clients also have the option of using the same account to play casino games, poker, online games and online bingo.

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Overall rating for Ladbrokes : 8/10

Look and feel: 7/10
Range of sports betting & features: 9/10
Customer support: 8/10
Welcome offer: 8/10

Ladbrokes free bet offer

Ladbrokes offers new online betting customers a free bet worth up to £100. The offer is only available to new customers who register with Ladbrokes online. To qualify, simply open an account using promo code F100 when registering. On the same day as registering your newbetting account, deposit funds and place a single win bet of £5 or more on any sport at odds of at least 1/2. Once the qualifying bet has been settled, Ladbrokes will add a a free bet of the same value (up to a maximum of £100) to your account automatically, without requiring you to claim it.

The free bet, which must also be a win single, can be placed on any sport. It must also be placed online and be used in full within seven days of being credited. The value of the free bet stake will be deducted from any winnings. The free Ladbrokers bet offer - along with the full terms and conditions applying to it - is available to view via a dedicated landing page, which you can visit now by clicking our link below.

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Please be sure to read the terms, as details may have changed since the date of our review (the link is in small text at the bottom of the landing page).

Ladbrokes sports betting

The Ladbrokes sportsbook offers a wealth of fixed odds betting. Betting opportunities extend beyond sports to include topical "specials" markets, which may relate to subjects like music, politics or TV shows.

The Ladbrokes betting home page focuses on selected highlights. These are usually popular events that are due to take place within the next day or so, along with details of any currently available live betting / in-play markets for higher profile events. Customers can place bets online with Ladbrokes on the following sports and specials:

American football Athletics Auusie rules
Baseball Basketball Big Brother
Boxing Cricket Cycling
Darts Football GAA
Golf Greyhounds Handball
Horse racing Horse racing (US) Horse racing (virtual)
Ice hockey London 2012 Olympics Motor cycling
Music Politics Poker
Rugby league Rugby union Snooker
Specials Speedway Tennis
Trotting Volleyball  

» Visit Ladbrokes sports betting now

To see all available fixed odds markets for any particular sport, simply click the relevant category name (eg football) in the left hand menu. Or to see only in-play markets, click the "Live Betting" link towards the top of the left hand menu. This is also where you'll find a drop down selector that allows you to switch between viewing odds as fractions or in decimal or American formats (if needed, see our explanation of the different formats of betting odds).

Ladbrokes TV and TV Guide

With Ladbrokes TV, online betting customers are able to watch online video feeds of all horse races that are broadcast by horse racing specialists Racing UK and At The Races.

To access footage online from either horse racing broadcaster, customers need to have placed bets online with Ladbrokes totalling at least £1 for each race that they want to watch. For bets spanning more than one race, the total value must be increased proportionately in order to be given access to all of the racing footage (eg £2 for a double, £3 for a treble, etc). The video viewer can be launched from the "View Race" button located on each race's page within the Ladbrokes sportsbook site.

The Ladbrokes TV link in the right hand navigation column (from the sportsbook home page) launches a full TV guide. The guide lists not just events that are covered online by Ladbrokes (in association with At The Races and Racing UK), but also sports coverage that can be viewed on other sateliite and regular TV channels. The Ladbrokes TV guide also provides coverage information for all sports, not just horse racing.

» Bet on live sports events with Ladbrokes

Ladbrokes best odds guaranteed

For betting on horse racing, Ladbrokes offers a best odds guarantee. If the starting price (SP) ends up being higher than the odds at which you placed your bet, Ladbrokes will pay out based on SP instead. This guarantee covers early prices and board prices on all UK and Irish horse racing. Races covered by the offer will have the best odds guarantee logo displayed within their listings. The offer includes singles and multiples placed online in race winner markets. Ante-post, Tote / pools, place only and match bets are not included.

Other Ladbrokes betting features

To complement the broad range of online betting options, Ladbrokes sportsbook features a host of value-added extras including a full results service, streaming live audio commentaries, live scores, price alerts (available free to registered customers and delivered by email or mobile phone text message - accessed via My Account > Alerts) and a data-rich football stats centre, complete with form guides, squad info and league position analysis. Registered customers can also download the Ladbrokes Mobile Sportsbook application to their mobile phone. Mobile Sportsbook enables bets to be placed whilst on the move - or if getting to the computer would be too much of an effort!

» Bet online with Ladbrokes

Placing bets with Ladbrokes

Having navigated to the relevant section of the website (see "Ladbrokes sports betting", above), customers can place bets either by clicking on the displayed odds for their preferred selection or by clicking on the "More bets" button to view additional options.

Once a selection has been made, it is added to the Bet Slip, which is located at (and sticks to) the top right of the screen. With only one selection added, the bet slip shows a box for entering a stake as a win single bet (see our betting glossary for help with fixed odds betting definitions). Where available, a stake entry box is also displayed for each way bets. When more than one selection is added, the bet slip also displays stake entry boxes for any available multiple bet types (eg treble, trixie, patent).

Having entered the desired stakes, clicking on "Check Bet" at the bottom of the bet slip will cause the slip to display a summary of your chosen selections, bet types and stakes - and also your potential winnings. To proceed with placing the bet, click the "Place Bet" button at the bottom of the slip (where the Check Bet button was displayed previously). This completes the process of placing a bet with Ladbrokes sportsbook.

» Register with Ladbrokes sportsbook

Note: to check potential winnings before adding anything to the bet slip, Ladbrokes offers a Bet Calculator via the More From Us menu section. It's ideal for checking possible returns without the risk of betting by accident!

Ladbrokes payment methods

Ladbrokes accepts a wide range of payment methods including: Visa, MasterCard, Maestro, Switch, Solo, Laser, PayPal, Neteller, ClickandBuy, Ukash, bank transfer, Western Union, Moneybookers and via Ladbrokes betting shops. Payments are subject to minimum deposits of either £5 or £10, depending upon method.

Site layout and design

Styled in red, white, black and green, the Ladbrokes sports betting website is pleasingly simple to navigate and use. With so many features on offer, it could easily have risked confusing users with information overload. Instead, the sportsbook adopts a more measured (almost understated) approach. Most content remains only one or two clicks away, which adds up to a user-friendly experience.

Ladbrokes betting help

The Ladbrokes customer service team is available 24 hours a day, seven days a week. They can be contacted by freephone or by regular email (not a contact form). The Ladbrokes website also has a help section. This includes terms and conditions, responsible gambling advice, guides on how to place a bet and the bookmaker's betting rules.

Ladbrokes information

Ladbrokes is licensed for online sports betting by the UK's Gambling Commission (licence number 001611). Ladbrokes Plc is listed on the London Stock Exchange (ticker LAD.L) and has its head office in Harrow, Middlesex. The freephone support number for UK online betting customers is 0800 777 888.

Gamble online with Ladbrokes

Once registered with Ladbrokes, UK clients can also gamble online using the same account at Ladbrokes casino, poker, games and bingo.

Ladbrokes betting Get a £100 free bet with Ladbrokes

Ready to open a sports betting account with Ladbrokes and claim a free bet worth up to £100? Our links take you directly to the free bet offer page for new UK clients. Then simply register, fund your account and place your qualifying bet. The free bet will then be credited to your account automatically by Ladbrokes. The same account can also be used to enjoy more online gambling with Ladbrokes' casino, poker, games and bingo. Or to see more online bookmakers or other gambling sites, click one of our UK gambling directory links below.

Ladbrokes betting

Online betting and gambling

Ladbrokes offers a wide range of online betting and gambling options. From a fully featured online sportsbook to competitive poker and exciting bingo games, there are plenty of ways to enjoy youself online with Ladbrokes.

Ladbrokes betting

More online betting

Online sports betting offers

Visit other online bookmakers from our panel to see more welcome offers and free bets for UK clients aged 18+

Bet365 Bet Victor
Ladbrokes Coral

Online betting news

UK online betting news

The following betting and gambling news headlines refer to articles from the offers blog. Click on the title to visit our news section and read these and other UK betting and gambling news articles in full:

Responsible gambling

Bet responsibly

Resources and advice features gambling sites for UK consumers aged 18+. We urge responsible attitudes and behaviour when gambling. Resources, help & info:

-'s responsible gambling guide;
- Gamble Aware - advice about gambling;
- GamCare - online, phone & counselling support;
- Gamblers Anonymous - fellowship-based help.