Betting guides


Sports betting

  • Featured bookmakers offer online betting on sports & events incl:
  • - American football
  • - Australian rules
  • - Baseball
  • - Basketball
  • - Bowls
  • - Boxing
  • - Cricket
  • - Cycling
  • - Darts
  • - Financials
  • - Football
  • - Formula 1 / F1
  • - Futsal
  • - Gaelic sports
  • - Golf
  • - Greyhounds
  • - Horse racing
  • - Ice hockey
  • - Motor sports
  • - Pool
  • - Rugby
  • - Skiing
  • - Snooker
  • - Soccer
  • - Speedway
  • - Tennis
  • - TV / television shows
  • - Volleyball
  • - Winter sports
  • Sports betting covers championships, leagues & tournaments incl:
  • - British Open golf
  • - Bundesliga football
  • - County cricket
  • - FIFA World Cup
  • - Four Nations rugby
  • - Heineken Cup rugby
  • - MLB baseball
  • - Moto Grand Prix
  • - NCAA / NBA basketball
  • - NFL American football
  • - Primera Liga football
  • - Premier League football
  • - Premiership rugby
  • - Ryders Cup golf
  • - Serie A & B football
  • - Six Nations rugby
  • - Super League rugby
  • - Superbowl betting
  • - The Ashes cricket
  • - The Grand National
  • - Twenty20 World Cup
  • - UEFA Champions League football
  • - US Masters golf
  • - Wimbledon tennis
  • - World Cup rugby

Online betting directory

Welcome to our UK online betting directory, which presents a suggested shortlist of bookmakers and free bet offers for UK residents aged 18 and over. Visit bookmakers directly from this page or click links beneath each summary for reviews containing ratings, step-by-step instructions on how to qualify for & claim free bets plus more details about each online bookie and their betting site's features.

See suggested shortlists for more UK online gaming sites via the main menu (above) and our blog for updates on online betting and gaming offers. The side menu offers articles including betting and betting odds guides, betting glossary, our guide to responsible gambling and an introduction to UK gambling regulation.


Claim up to £200 betting bonus with a new Bet365 betting account.
Open a new account, make a qualifying deposit of at least £10 and then enter the offer code (sent by email) for a free matching betting bonus worth up to £200. Bonus is released after placing total bets to the value of the qualifying deposit. Visit Bet365 now for more details and terms of their offer. Deposit plus bonus bets to be rolled over three times within 90 days of deposit for withdrawal.
Bet365 is a popular online bookmaker offering fixed odds betting plus live in-play betting and video streaming for many UK and international sports events including betting on football / soccer, horse racing, motor racing / Formula 1, golf, cricket, rugby, boxing, bowls and more. Also offers online casino, poker, bingo & games, each with separate welcome bonuses.
» review of Bet365.

Victor Chandler bettingBetVictor betting

Get up to a £25 free bet with BetVictor.
Matches the value of your first bet, which must settle within 30 days of account opening & include at least one selection at odds of 2.0+. Terms apply.
This online bookmaker is part of Victor Chandler Group's range of online betting and gambling sites.
» review of BetVictor.


Claim up to £25 in free bets at Ladbrokes.
Register a new betting account with promo code F25, then place a single bet of £5 or more to get a matching free bet to the same value up to £25.
This popular UK bookmaker also offers an online casino, poker and games for betting clients.
» review of Ladbrokes.

Paddy Power

Get £30 free bets with Paddy Power.
Open a new betting account and place an intial bet of £10 or more at odds of 1/2 or greater to get 3 x £10 free bets credited automatically - see terms.
Bet online on an extensive range of sports markets, including daily money-back specials.
» review of Paddy Power.

Vernons bettingVernons betting

Potential £25 bet from Vernons betting.
Open a new betting account online, then place an initial qualifying bet of between £5 and £25. If your bet loses, you'll get a bet bonus to the same value.
Vernons offers a great range of betting markets with ongoing offers incl. money back specials.
» review of Vernons.

JenningsbetJennings Bet

No free bet from JenningsBet.
Bet online on sports including football, horse racing, greyhounds and cricket. Betting offers incl. enhanced odds on Premier League football.
This independent, family run bookmaker also has betting shops in the UK, Isle of Man & Jersey.
» review of JenningsBet.

Sky BetSky Bet

£20 FREE BET + £5 FREE BET per week
Get a £20 free bet from Sky Bet.
Open an account and bet just £5 with Sky Bet to get a £20 free bet - PLUS qualify for a £5 free bet weekly with the Sky Bet Club. See site for details.
Sky Bet customers can also gamble online with Sky's poker, casino and bingo sites, too.
» review of Sky Bet.

Betfred SportsbookBetfred Sportsbook

Boosted odds on your first bet with Betfred.
Open an online betting account with the Betfred promo code 30FREE and bet £10 to get a £30 free bet to use on any sports betting market - terms apply.
"Bonus King" Betfred is one of the UK's leading sports betting sites, featuring bonus offers galore.
» review of Betfred Sportsbook.

CoralCoral Betting

BET £5, get £20 FREE BET
Claim a £20 free bet with Coral Sportsbook.
Open a Coral betting account and place an initial bet of £5 or more (no need to wait for it to settle) to get an instant free bet of £20. See site for terms.
Coral's other online gambling options include an online casino, poker room and games.
» review of Coral.

UnibetUnibet Sports betting

Up to a £20 2nd bet with Unibet sportsbook.
Open an account to get a second bet worth up to £20 if your first bet loses. You must opt-in to the promo during registration to qualify - see terms.
Bet online with Unibet sportsbook to also enjoy online gaming with Unibet casino, games & poker.
» review of Unibet.

ExpektExpekt betting

Up to €10 consolation bet at Expekt sportsbook.
Get a bonus bet worth up to €10 if your first qualifying mobile bet loses. Bonus awarded automatically within 7 days - terms apply.
Expekt serves betting clients across the UK & Europe. Also offers online casino, poker & bingo.
» review of Expekt.

William HillGenting Bet

Get up to £25 in free bets with Genting Bet.
Online sports betting and casino gaming. Genting is one of the world's largest gaming groups and a leading operator of UK land-based casinos.
Genting Bet offers great ongoing sports betting promotions incl. cashback & enhanced odds.
» review of Genting Bet.


Get a £25 free bet with Totesport betting.
Join and place a first bet of £5+ (win, each way or multiple at odds of evens or greater) to get a free bet to the same value up to £25 max free bet.
Choice of Totepool betting (win pooled prize funds) and fixed odds betting - plus Tote casino & games.
» review of Totesport.

BetfairBetfair betting + exchange

Claim up to a £30 in free bets from Betfair.
Open an account and place a fixed odds bet of at least £10 at odds of at least 1.2 (1/5) to get 3 free bets of £10 each, making £30 in total. Terms apply.
Betfair features a fixed odds betting sportsbook plus a betting exchange, casino & poker.
» review of Betfair.

BETDAQBETDAQ betting exchange

Get a £30 free bet from BETDAQ.
Open a Betdaq account to get a welcome offer of low commission for your 1st month plus a £30 free bet after placing 3 bets of £10 each.
BETDAQ UK offers an online betting exchange covering many UK and international sports.
» review of BETDAQ.


Get up to a £50 2nd bet with Sportingbet.
Open a new account and place an initial bet of at least £10 at odds of at least 1.5. If you lose, you'll get a matched value bet (£50 max).Terms apply.
One of Europe's biggest bookies, Sportingbet also offers other ways to gamble online (casino, etc).
» review of Sportingbet.

Coral888 Sport

Get up to £88 in free bets with 888 Sport.
Deposit & bet at least £10 to get a £10 free bet token. Place more £10 bets to get more free credits, ending with an £18 free bet. See terms.
Use your 888 Sport account details to play at 888's other gaming sites including casino and poker.
» review of 888 Sport.

Bet365Bet 365

You've now seen all the online bookmakers that we believe are worth considering. Still undecided? Why not sign up with Bet365? Their betting bonus offers have been leading the market for years, they offer top notch customer service and they cover a huge range of betting markets. Does that tick all your boxes?

Betting offers

Place a bet with an online bookie

Our bookies panel features betting offers for UK customers from online betting sites:

Bet365 Bet Victor
Vernons betting Jenningsbet betting
Sky Bet
Coral Unibet
Expekt betting Genting Bet
Totesport Betfair
Betdaq Sporting Bet
888 Sport Bet365

Free bets index

Claim free welcome bets

Our free bets index lists welcome offers from some of our most popular featured bookmakers:

  • Bet365 - £200 betting bonus
  • BetVictor - £25 free bet
  • Ladbrokes - £25 free bet (code F25)
  • Coral - bet £5, get £20 in free bets
  • Vernons - £25 potential 2nd bet
  • Sky Bet - £20 free bet + £5 free bet weekly
  • Betfred - bet £10, get £30 in free bets

Keep in mind that choosing a new bookmaker shouldn't be all about the size of the welcome bet. All free bets come with terms and conditions attached, so make sure you've read them, are happy to accept them and that you know exactly what you need to do in order to qualify for and, where necessary, claim any free bet.

Whilst we do our best to stay up to date, offers and terms can change, so always check on the betting site in question before proceeding.

Other factors should be considered, too, from the bookie's size and reputation to how much you like their site.

Betting news

UK online betting news

The following betting news headlines refer to articles from the offers blog. Click on the title to visit our news section and read these and other UK betting and gambling news articles in full:

Responsible betting

Bet responsibly

Resources and advice features betting sites for UK consumers aged 18+. We urge responsible attitudes and behaviour when betting. Resources, help & info:

-'s responsible gambling guide;
- Gamble Aware - advice about gambling;
- GamCare - online, phone & counselling support;
- Gamblers Anonymous - fellowship-based help.